How many times have you heard someone say, I just want that top search result on the app store? For a business app, the top spot in the app store returns can be a lead generating machine. And ASO can be a powerful way to improve app ranking. An important feature of ASO is making your app intelligible for both users and the app store. So today I’m going to introduce how to boost app store ranking with these simple ASO tactics.
App Name
Of all the keywords attached to your app, the ones included in your app name weight most heavily by the app store. In fact, apps which include keywords in their title rank on average 10.3% higher. Many app developers neglect this, opting for a short, brand name for their app. This seems perfectly reasonable, but the two aren’t mutually exclusive. You can include your most important keywords and still create something with your brand.
Do Localization
Only 31% of app revenue is generated by North American buyers. With that in mind, you can do a lot of good in boosting app store ranking by having your app translated into different languages. It’s not hard or expensive to do, there are many services that offer app store localization. This will undoubtedly improve app visibility in other markets.
Number of Downloads
The key metric that the app store looks at is the number of downloads your app gets. If more people download your app, this will significantly boost app store ranking. An app released only a month ago might have fewer total downloads than a much older app, but if it’s being downloaded more frequently right now it will still rank strongly. Thus you can try to buy keyword installs to increase the number of downloads.
To conclude, if you want to boost app store ranking these ASO tactics should definitely help you finish your goal. Do you have any tips for ranking strongly in the app store? Let us know in the comments section!
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